Should I Free Ship?
Run the numbers

Smart shipping wins customers and protects your margins.

Plug in your numbers to compare free shipping, flat rate, and zone-based pricing — and find the strategy that fits your wines, your margins, and your buyers.

Your numbers

Product
$
$
%
Costs
%
$
Shipping
$
You're absorbing $30.00 in shipping per order.
The verdict
Yes — this order is profitable.
On 3 bottles you net $39.33 after absorbing $30.00 in shipping.
Revenue
$105.00
Total cost
$65.67
Net profit
+$39.33

Recommendations

  • Set your free shipping minimum at 2 bottles. That's the lowest order size where you stay profitable.
  • For a safety buffer, set the threshold at 3 bottles — you'll net $39.33 per order.

Profitability curve

Net profit by bottle count

More tools coming soon.

Club retention math, payment processing margins, and more. Get notified when they launch.